Understanding what to say and do, and how to say and do it, isn’t enough! Your people need to understand
why it works. The “why” brings confidence, confidence brings consistency and finally, consistency allows for the kind of creativity to solve the common problems your people face every day. Too many salespeople and managers have forgotten that this is a people business
before it is a price- or process-based business. Let’s bring the humanity back to the car business by understanding the psychology of the sale!
Takeaways:- Learn five simple steps that top sales professionals are using to eliminate (not overcome) common objections that slow or stop the sale
- Discover how to use the psychology of indoctrination to create fans and followers even before they buy
- Implement a personal branding strategy to become the local celebrity-authority in your market and spread your message without spending a dollar
